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Redesigning the website for one of India's premier home decor and lifestyle brands.
UI/UX for a luxury lifestyle brand that showcases the colours and artistic essence of India.
Mr. Krsnaa Mehta came to us with a brief that was as quirky and as fun as his personal style. He wanted the website to reflect the aesthetic of his designs: vibrant, contemporary and inspiring. Over subsequent rounds of meetings, we discussed our collective vision for the brand and the website, talked about things that inspired him, understood his sense of art, and studied the fashion and lifestyle market atmosphere in India.
We had to redesign India Circus's website in a way that gave it a unique brand positioning in the otherwise ubiquitous lifestyle branding arena. The challenge was to incorporate all the creative ideas of our client while keeping the user experience foremost.
A major part of our client's own design inspiration was the Mughal Royalty — interestingly enough, this was also the subject of our senior designer's university thesis, so the design team had a complete blast during the entire process.
Building a website and not making it mobile responsive is not a sin we ever commit. Especially for an e-commerce website like India Circus, mobile responsiveness was one of our most important requirements. We ensured a top-notch mobile user experience, with easy visual page elements and fluid, intuitive navigation as our core focus.
Our frontend development seamlessly integrates the client's creative tapestry, ensuring a captivating journey through an interface that's as unique as the brand it represents. From intuitive navigation to immersive visuals, we've crafted an online experience that captivates and resonates.
When we put it all together, the result was a beautiful, minimalistic website that represented the nuanced artistry of the client's personal design sense, while providing users with a positive and delightful shopping experience.