A whole new digital experience for ATG Tires, complete with a revamped website and Android and iOS applications that run in sync with dynamic product data.
When ATG approached us with their brief for a new website and mobile application, we realized we were looking at more than just a design revamp — there was an unusual and unique challenge in front of us. ATG's product catalogue had over 13 tires, each with further variants: around 3,000 different varieties of tires in all. Their old website had no way to include all of this data.
The team had three major challenges to break through: figure out a way to integrate the huge product data accurately into the website, develop a robust CMS to incorporate multisite support, and build a seamless mobile experience for both Android and iOS that was synced with the website.
Our design brief was clear: make a tire manufacturing business website look fun. We wanted to jazz up the old, static website while keeping the brand values intact, so we used ATG's primary colour scheme of red, white and black and amped up the look and feel with slightly playful yet bold typography. The 'swoosh' was an important part of ATG's branding and we incorporated it across various elements — illustrative iconography and explainer videos gave the website a more modern look.
We set out to replicate and sync everything from web to a responsive, native mobile application. We imported the colossal data and functionalities into a robust app for both Android and iOS, including a load-index calculator built specifically for mobile. Our core focus was robustness to handle the high volume of data and a coherent user experience.
We built a solution to import the hugely unorganised load index data from manual spreadsheets into a structured system. Through multiple iterations, we created an automated load-index calculator that could perform dynamic operations with variable product data. With a gallery for product images and videos and a new system to input data and perform functions, we brought down manual effort by 90% while keeping the core product functionalities intact.
With the new solution structure, ATG was able to lower their manual efforts for data input and import by 90 percent. The company also received a major rebranding through the brand new website, multisite WordPress support, and Android and iOS applications.
