Selling crore-plus apartments without renting a billboard.

Emami Realty, a relatively new player in the property sector, recently launched two luxury developments in the heart of Kolkata. The first, Aamond, offers exclusive luxury apartments priced between ₹3-4 crore. The second, Aastha, features units starting at ₹4 crore, with prices reaching up to ₹7 crore.

• Kolkata's real estate market is considered particularly challenging due to heightened price sensitivity among local buyers.
• While Emami is a recognized local name, its standing in real estate is still developing, especially against national players like Godrej, DLF, and Prestige competing for the luxury market.
• The primary audience with the means to buy these luxury properties is predominantly Marwari.

• Tailored placements to target HNI buyers in Kolkata.
• Implemented funnel strategies guiding prospects from initial awareness through to inquiry and lease signing, emphasizing luxury apartment features and exclusivity.
• Continuously monitored daily and overall budgets, making real-time adjustments based on campaign performance data to ensure optimal spend.
• Tracked and analyzed key performance to refine targeting and messaging for maximum ROI.

Audience segmentation.

Focused on affluent neighbourhoods, segmenting the audience by profession, luxury interests, and expensive-goods purchase behaviour.

Creative optimization.

Guided high-quality, engaging ad creatives with compelling visuals and copy tailored to HNI audiences.

Funnel management for luxury properties.

Used a range of advanced techniques to maximize reach and enhance conversions by strategically targeting prospects at each funnel stage, guiding potential buyers seamlessly from awareness to inquiry and purchase.