Punching above your branch network, politely.

Greater Bombay Co-operative Bank, based in Mumbai, is a prominent cooperative banking institution that has been serving the local community for decades. Established to foster financial growth and inclusion, the bank primarily caters to small businesses, blue-collar workers, and individual customers in the region, offering savings accounts, fixed deposits, personal and business loans, and microfinance options across a network of branches in Mumbai and surrounding areas.

• Red ocean loans market: scheduled banks offer loan products with minimal differentiation, largely due to RBI regulation.
• Restricted geography: Greater Bank operated only in Mumbai suburban areas, limiting the overall target base.
• Low budget: as a small, geographically restricted bank, marketing spends were tightly controlled.

• Develop compelling ad creatives that communicate the bank's key messages, emphasizing trust, security, and financial benefits, using visuals, videos, and strong calls-to-action.
• Implement targeted funnel management strategies to enhance brand visibility and drive conversions.
• Conduct split tests for creatives, audiences, and placements to identify the most effective combinations.
• Track and analyze performance to refine targeting and messaging for maximum ROI.

Creative development.

Campaign creatives were built in Hindi and Marathi, with a focused message on specific loan products.

Segmented approach.

Different campaigns were set up to target the varying loan products.

Geo-based targeting.

Campaign reach was sent to a focused audience based on pin code.

Women as primary TG.

Working data of Mumbai showed 46% of the workforce were women, so we made them our primary target group.

Budgeting strategy.

Innovative budgeting strategies were employed to maximize reach, minimize CPC, and optimize productive leads.