Selling silk to the quietly luxurious.

Sleeplove is a luxury fashion brand specializing in elegant sleepwear and loungewear crafted from high-quality natural fabrics like Mulberry silk and modal. The brand presents chic pieces such as camisole sets, robes, slips, lounging dresses, and pajama sets, focusing on graceful aesthetics and comfort.

• Sleeplove sits in a price range from ₹5,000 to ₹50,000 — the key challenge was identifying customers ready to pay that much for sleepwear.
• As a startup, Sleeplove's pricing puts it up against Victoria's Secret, Marks & Spencer, and a wave of well-established Indian brands.
• Being a startup, media budgets were limited.

• Organize campaigns by objectives, placement, and audience segments to optimize budget allocation.
• Deploy funnel management strategies to maximize awareness and conversion of the brand.
• Monitor daily and lifetime budgets, optimizing based on performance metrics.
• Track KPIs such as impressions, click-through rates, conversion rates, and cost per acquisition.

Innovative targeting.

Organized campaigns by objectives, placement, and audience segments to optimize budget allocation.

Analyzing the D2C website.

Analyzed Shopify data to understand customer behavior, enabling us to better define target audiences and enhance campaign strategies.

Funnel management.

Employed various techniques to maximize reach and conversions by targeting based on ToF, MoF, and BoF.